Every day, policymakers, CEOs, regulators, researchers, and other experts share valuable information in hundreds of online briefings. Most of it goes unnoticed, yet these events often reveal valuable intelligence not found elsewhere.
The Whole News Company covers the webinars, panels, Zoom calls, and industry briefings that others overlook. These small venues, which often feature leading voices but only a few dozen attendees, generate a steady flow of unique intelligence.
You choose the topic – from critical minerals and ESG to energy transition, cybersecurity, or BRICS markets – then outline your goals in a brief onboardin session. Our journalists then track the events worldwide, in multiple languages, looking out for your interests.
We do the groundwork: subscribing to restricted mailing lists, registering for invitation-only events, and maintaining active relationships with organizers and associations. This ensures access to discussions and materials that aren’t searchable online.
We then attend, ask questions, and engage with speakers and hosts, producing concise event briefs, transcripts, and context the same day.
WHY DIGITAL EVENTS MATTER NOW
The scale of professional online events has exploded since 2020. Many policy, academic, and corporate discussions that once occurred in person have shifted to forums like Zoom and Teams – streamed yet largely invisible outside their immediate audience.
More than 60 million webinars will be hosted globally this year, according to industry research. Studies show that 83% attract fewer than 50 participants, meaning most expert discussions take place in small, specialized digital settings.
This is where The Whole News Company operates: we access and interpret this vast, fragmented flow of expert-level intelligence – the small online forums where early signals of policy, market, and technological change now first appear.
We also monitor podcasts and audio panels featuring policymakers, researchers, and investors – another fast-growing space for unfiltered expert commentary.
SMALL FORUMS, BIG INSIGHTS
Smaller online forums generate intelligence of a unique quality. Officials, executives and regulators speak more freely in these settings, addressing peers rather than a press gallery. The result is a flow of candid assessments, early indicators, and frank exchanges that reveal real priorities and emerging challenges.
These small events regularly yield:
- Early signals of regulatory, funding, and market shifts
- Exclusive news and impromptu commentary
- Direct insights from policymakers, executives, and scientists
- Early detection of emerging technologies, risks, and regional trends
SAMPLE FOCUS: CRITICAL MINERALS
To demonstrate how The Whole News Company captures and organizes insights across sectors, we chose the topic of ‘Critical Minerals’ and started coverage.
At this link you'll find three sample briefings on critical minerals events, as well as the September coverage agenda.
We also present two briefs on events on the reconstruction of Ukraine – another topic we’ve covered extensively – and an example of an ALERT with world-exclusive information from one Zoom discussion we covered.
In September 2025 alone, we tracked more than 30 such events – from US Department of Energy workshops and J.P. Morgan podcasts to activist meetings, academic ESG reviews, and African mining summits.
DELIVERABLES
You receive:
- Daily event briefs
- Verified transcripts and event materials such as slide decks and audio
- Real-time alerts for major announcements, funding programs, or regulatory changes
OUR USE OF AI
We use AI tools to surface relevant webinars, extract transcripts, and tag emerging themes across thousands of global sources.
Every brief, however, is written by experienced journalists. The human layer remains central, ensuring accuracy, judgment, and relevance that AI can’t match.
ABOUT US
The Whole News Company was founded by Adam Brown, the former Chief Editor of Brightwire/Smarterworks, the private global newswire and monitoring service that served BlackRock and many more of the world’s largest institutional investors.
The Whole News team — fluent in more than a dozen major languages — includes former journalists from Bloomberg, Reuters, The Associated Press, Business Insider, and other top media outlets.
